E-commerce customer accounts: Why they’re a MUST-HAVE feature on every fashion brand’s website. Fashion Scholar, Contributing Writer 2020
Key points:
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Accounts allow the consumer’s experience to be convenient and flexible which increases the likelihood of their return.
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Consumers’ account data can help brands further develop their understanding of their target market
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Brands can analyse consumer accounts to predict what will sell when, how much product should be ordered, what products to release when and even what designs the consumer may be looking for the following season.
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Account data assists brands in acquiring new customers and ensuring repeat visits from existing customers.
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Possible account functions (e.g. wishlists) open many marketing touchpoint opportunities for the brand.
How to Successfully Adopt a Resale Model to Target the Elusive Gen Z. Fashion Scholar, Contributing Writer 2020
There is massive growth potential for large retailers to implement resale into their business mode and if retailers begin to stock vintage brand’s curated collections, they may be able to build a stronger relationship with Gen Z. Retailers who take on vintage collections shouldn’t contradict this elsewhere in their strategy as this can sever their relationship with Gen Z and vintage brands need to be weary of retailers and what else they are already stocking/selling when beginning a wholesale/retailer relationship.
1781 Collective: Interview. PETRIe Magazine, Contributing Writer 2019
1781 Collective encourage audiences to “take ownership of their experience,” and have come up with a concept that navigated from a meaningless format to a serious creative standard, that advocates the release of audiences from “purely passive consumption of [art]works ” – Introspective Experiences. We spoke Chris Lloyd, founder of 1781 Collective, to find more about their mission and the recently formulated Manifesto on the Importance of Introspection.
Pink and Powerful. PETRIe Magazine, Contributing Writer 2019
Pink is a symbol of embracing your true self in today’s social climate and you don’t have to be a Mean Girl to wear it on Wednesdays. The colour was first introduced by Italian designer Elsa Schiaparelli in 1934. Society was shocked. Not so shockingly, that’s how it got its name, shocking pink. Shocking pink became Schiaparelli's trademark, just a few decades after the Suffragettes’ fight for women’s right to vote gained recognition in 1918.
Digital Nomads. PETRIe Magazine, Contributing Writer 2019
Creative industries are becoming increasingly reliant on digital nomads – professionals who work around the globe, on their own time and chosen environment to produce artistic solutions to their lifestyle. To further explore the lifestyle, work, and network of digital nomads, we interviewed three unique women from different corners of the globe.
Eliškaky Selkova: Interview. A2Z Magazine, Contributing Editor 2018
In conversation with Eliškaky Selkova, who is recognisable for her work in Vogue Italia, this interview published in the A2Z Fashion Magazine Encounter Issue, explores the Czech photographer whose strong storytelling photography series explore different themes of consumerism and break stereotypes of beauty.
Latex, Nipples, Fashion and Equality: Interview. After
Nyne Magazine,
Contributing Writer 2017
“Latex, Nipples, Fashion & Equality” is an article in “After Nine x Stephane Rolland” covering Marisa Morena’s final year project at Central St. Martin’s “Latex 2017”. The interview with Marisa covers her creation of nipple mould, everything about her design process and how she was inspired by the empowering women around her.
Pocahontas's Reformation: Interview. PETRIe Magazine, Contributing Writer 2017
“Pocahontas’s Reformation” is an interview with designer Kristain Steinburg on Petrie’s Online Magazine. The article delves into Kristian’s first womenswear collection and how Kristian thinks Pocahontas is so relevant today, as he goes into detail about what society can learn from an immense reformation during a time of accelerating globalisation.
